Genting UK CEO Challenges Machine Games Duty Proposal

Dana Vogel · Sep 25, 2026

Genting UK CEO Challenges Machine Games Duty Proposal

Genting UK casino interior showing gaming machines and staff in a modern facility Paul Willcock, chief executive of Genting UK, has presented detailed figures to policymakers about the effects of raising machine games duty from the current 20 percent level to 40 percent, and those figures show that 13 of the operator's 32 British casinos would move into loss-making territory while more than 850 positions would face direct risk. The same analysis indicates that site closures could shrink the overall tax take once employment, supplier spending, and visitor spending all contract. The proposed increase forms part of wider fiscal deliberations that observers expect to continue through 2025, with possible implementation steps appearing as early as September 2026. Willcock has emphasised that land-based casinos already operate under multiple layers of taxation and regulatory cost, so an additional doubling on gaming machines would compound existing pressures rather than simply add a marginal burden.

Scale of Operations and Direct Financial Exposure

Genting UK runs venues across major cities and regional centres, and the company reports that gaming machines generate a significant share of revenue in many locations. Data supplied by the operator shows that the duty rise would push several sites below break-even within the first year, prompting a review of opening hours, staffing rosters, and ultimately viability. Thirteen venues have been identified as particularly exposed because their machine income covers a higher proportion of fixed costs such as rent, energy, and security.

Those 13 properties together support more than 850 full-time and part-time roles, ranging from dealers and cashiers to maintenance teams and hospitality staff. Willcock has stated that without adjustment to the duty rate, management would need to consider closures or substantial reductions in service levels, moves that would also affect nearby restaurants, transport providers, and overnight accommodation businesses that rely on casino footfall.

Recent and Planned Capital Investment

Construction and refurbishment work underway at the Trocadero site in central London

Alongside the warning on taxation, Genting UK continues to commit capital to existing assets. A £50 million redevelopment of the former Trocadero complex in London’s West End remains on schedule, with phased opening expected to deliver between 350 and 400 permanent positions once complete. The project includes expanded gaming floors, new dining and entertainment spaces, and upgraded accessibility features designed to increase dwell time and secondary spending.

Company records indicate that similar refurbishments at other sites have lifted both visitor numbers and average spend per head, outcomes that in turn support higher VAT, business rates, and employment taxes. Willcock has noted that these reinvestment cycles become harder to sustain if core machine revenue is eroded by higher duty before the refurbished venues reach mature trading levels.

Economic Role in Regeneration and Visitor Spending

Local authorities in several cities have previously cited casino developments as catalysts for mixed-use regeneration schemes, and Genting UK venues have participated in such programmes through planning contributions and partnership agreements. Employment supported by the casinos extends beyond direct payroll to include contracted services such as cleaning, security, and food supply chains. In addition, international and domestic visitors drawn by casino entertainment generate spending in adjacent retail, hotel, and transport sectors.

Industry bodies including the European Casino Association have published reports that quantify the multiplier effect of land-based gaming venues on surrounding economies, and those studies show measurable uplift in city-centre footfall during evening and weekend periods. Genting UK’s submission to policymakers references these wider benefits when arguing that a duty increase large enough to force closures would remove both the direct tax contribution and the indirect economic activity.

Tax Revenue Dynamics and Policy Considerations

Willcock has pointed out that a closed casino produces no machine games duty at all, and the Treasury therefore receives neither the original 20 percent nor the proposed 40 percent on that venue’s activity. Modelling supplied by the company suggests that lost employment taxes, reduced corporation tax, and lower VAT from supplier and visitor spending could outweigh any per-site duty gain from surviving locations. Similar calculations have appeared in submissions from other operators facing the same duty schedule.

Policy analysts at independent research organisations such as the City A.M. reporting on fiscal impacts have examined comparable duty changes in other jurisdictions, and the evidence indicates that steep increases can trigger market contraction rather than sustained revenue growth. Genting UK’s position paper therefore urges a review of the full fiscal footprint before any rate adjustment is finalised.

Conclusion

The debate over machine games duty now centres on balancing immediate revenue targets against longer-term sector sustainability. Genting UK has supplied concrete site-by-site data showing the point at which additional taxation would render multiple venues unprofitable, together with commitments to ongoing investment that rely on stable trading conditions. Policymakers face a choice between a higher headline rate that risks fewer taxable sites and a rate that preserves both employment and the broader contribution casinos make to local economies through 2026 and beyond.